Customer CRM

Every customer, every vehicle, every interaction -- in one place. Know who is on the phone before you answer, see their full history in a glance, and never let a follow-up slip through the cracks.

Complete Customer Profiles

Every customer record in BayOS is a living profile that grows with each visit. You see their contact details, every vehicle they have brought in, the full repair history per vehicle, communication logs, account balance, and lifetime value -- all on a single screen. When a customer calls, your advisor already knows their name, their car, and what was recommended last time.

  • Name, phone, email, address, and custom notes
  • Multiple vehicles with year/make/model/VIN/license plate
  • Lifetime value, visit count, and average RO value
SM
Sarah Mitchell
Customer since March 2022
(512) 555-0147
sarah.mitchell@email.com
4821 Elm St, Austin, TX 78702
$4,820
Lifetime Value
12
Total Visits
$402
Avg RO Value
VIPRepeat CustomerPortal Active
Vehicles (2)
2021 Toyota Camry SE
VIN: 4T1B11HK5MU...847 | TX ABC-1234
68,420 mi
Feb 10, 2026Oil change + tire rotation$89
Nov 3, 2025Brake pads + rotors (front)$485
Jul 18, 202560K service + serpentine belt$412
2018 Honda CR-V EX
VIN: 2HKRW2H5XJH...392 | TX DEF-5678
94,100 mi

Vehicle History & Service Records

Each vehicle attached to a customer carries its own complete service history -- every repair order, every inspection, every declined recommendation. When a 2018 CR-V pulls back in, you instantly see that the rear brakes were recommended six months ago and never approved. That is the easiest upsell in the business, and BayOS puts it right in front of your advisor.

  • Full RO history per vehicle with line-item detail
  • Declined services tracked and surfaced on next visit
  • Mileage tracking and service-due predictions

Smart Tags & Customer Segmentation

Tags let you slice your customer base any way you need. BayOS auto-applies tags like “First Visit,” “Repeat,” and “Inactive 90+ Days” based on behavior, and you can create custom tags like “VIP,” “Fleet,” “Diesel,” or “Referral Source.” Use tags to filter your customer list, target marketing campaigns, or pull up a quick list of customers who are overdue for service.

  • Auto-tags based on visit frequency and spend
  • Custom tags for any segmentation you need
  • Filter and export by tags for targeted campaigns
Smart Tags
Search customers by name, phone, vehicle, or tag...
VIP28
Fleet12
Repeat156
First Visit34
Inactive 90+47
Diesel19
Referral63
Robert Chen
VIPRepeat
3 vehicles
Apex Fleet Co.
Fleet
14 vehicles
Lisa Thompson
RepeatReferral
1 vehicle
Declined Work -- Follow-Up Queue
Mark Davis$485
2019 Ford F-150 -- Rear brake pads + rotors
Declined 47 days agoSend Follow-Up
Jennifer Wu$289
2020 Subaru Outback -- Transmission fluid exchange
Declined 32 days agoSend Follow-Up
Tom Bradley$1,240
2017 Chevy Silverado -- A/C compressor replacement
Declined 21 days agoSend Follow-Up
Angela Kim$189
2022 Hyundai Tucson -- Alignment + tire balance
Declined 14 days agoSend Follow-Up
Total declined value: $2,203 recoverable

Declined Work Follow-Ups

The average shop leaves 20-30% of recommended work on the table because nobody follows up. BayOS tracks every declined or deferred service and builds a follow-up queue sorted by value, age, and customer. Your advisors can send a personalized text or email directly from the queue with one click. Recovering even a fraction of declined work can add thousands to your monthly revenue.

  • Automatic tracking of every declined or deferred service
  • One-click follow-up via SMS or email from the queue
  • Recovery rate tracking to measure follow-up effectiveness

Key Capabilities

Complete customer profiles with photo and notes
Multiple vehicles per customer with full service history
Communication timeline (calls, texts, emails, visits)
Lifetime value calculation per customer
Smart tags for segmentation (VIP, fleet, first-visit)
Fleet customer flag with company association
Declined job tracking and follow-up reminders
Customer portal for online approvals and payments
Contact management: phone, email, and address
Advanced search and filter by any field
Duplicate customer detection and merge
Customer export to CSV for marketing tools

Ready to see it in action?

See how BayOS gives your service advisors a complete picture of every customer the moment they walk through the door or call on the phone.